From the very first meeting I knew that I was in capable hands. Her professionalism and complete passion for what she does is apparent and reflects clearly through her work. Michelle presented cutting edge and fresh ideas to take our marketing campaign to the next level. It is evident that she cares about her clients and ensures that every piece of work she presents is of the highest standard. She remains on the ball throughout the entire process, always patiently answering questions and providing expert guidance and advice. I would have no hesitation recommending the services of Trade and Lateral and Michelle as she is professional, friendly and extremely efficient.
SEO and Digital Marketing
How Does It Work?
01
Inbound SEO, Design, & Technical Audit
We run a manual diagnostic check on your current website speed, Google positions, and technical infrastructure gaps. You get a fast breakdown explaining the three most critical issues that are ruining your search rankings.
02
High-Performance WordPress Build
We build fast, custom WordPress websites from scratch that convert cold visitors into active leads. Our modern layouts replace outdated designs, ensuring your site runs smoothly on both desktop and mobile devices.
03
Search Engine Domination
We boost your Google rankings for high-value commercial keywords, to drive steady organic traffic growth. Through constant optimization, we scale your visibility so your brand can confidently outpace your competition.
04
Continuous Management
We handle the day-to-day tech work by managing your regular software upgrades, premium hosting, and offsite cloud backups. Our team is always on hand to manage the backend, making it easy for you to request layout modifications or add new content.
WordPress Website Design Projects
What People are Saying
“Dealing with Michelle has been an absolute pleasure.”
Clynton McMaster
C. Steinweg Logistics (Pty) Ltd
“Michelle knows what she’s doing.”
She is really clear on what is possible, has insight as to what will appeal to which target audience, and is a great implementer of her strategies. She’s delivered quickly and efficiently every time we’ve asked. And most importantly, we feel truly heard when discussing our briefs: she hears the objectives, provides the right solutions to achieve those outcomes, and takes us on the journey with clear communication.
Bart Kurek
Fourways Aesthetic Centre
“I have been using Trade and Lateral for nearly twenty years.”
Their expertise in web design and email marketing has been invaluable to my business. Michelle has designed three websites for me, each one beautifully crafted, highly functional, and tailored to my specific needs. Her attention to detail is incredible, and her professionalism and dedication are truly unmatched.
Beyond web design, Michelle has also managed my marketing campaigns with outstanding results, consistently delivering high ROI. She understands branding, user experience, and digital marketing strategies at an exceptional level. I highly recommend her and her services to anyone looking for a skilled, reliable, and results-driven web designer and marketing expert.
Brett Florens
Brett Florens Photography
“Michelle and the Trade and Lateral team are an excellent extension of my business.”
Michelle was able to offer strategic and constructive feedback on my website, designed a site I love, and answered all my questions about SEO, website strategy, what to do and how to do it! I really recommend working with them.
Enid Smith
YourCFO
“Michelle is professional and driven, and gets things done.”
She encourages clients to be honest about their preferences – without getting fazed. She respectfully drives to get the project completed, which is exactly what a busy professional needs in a working day full of competing priorities.
Charles Webster
Charles Webster Music
“What a joy to work with!”
I’ve been collaborating with Michelle and her team for a little while and have had a brilliant experience on everything we worked on together. Michelle is super professional, knowledgeable and efficient. I would highly recommend her as her attention to detail and knowledge combined make her an invaluable asset on any web project.
Garth Jemmett
We Explain Stuff
“Trade and Lateral is an incredible partner to work with.”
Trade and Lateral is an incredible partner to work with. Michelle’s professionalism, attention to detail, and commitment to delivering top-quality results truly sets her apart. She understands the needs of her clients and consistently go above and beyond to ensure success. I highly recommend Trade and Lateral – it’s a pleasure working with such a dedicated and innovative company!
Colette Male
Twine Connect
“There is so much attention to the smaller details.”
It’s not often that developers have the same attention to detail in implementing a design as a designer. But that’s not the case with Trade Lateral. There is so much attention to the smaller details which is really refreshing. Michelle clearly has a lot of experience in making sure your design doesn’t only look good but works well across every platform and screen.
Isabel Botha
29 Eleven Creative Studio
“Always professional, quick turn around, and a high level of expertise.”
I have worked with Trade and Lateral for many years and would highly recommend them.
Shannon Ambrose
LexisNexis
“I cannot recommend them highly enough!”
Trade and Lateral, led by Michelle Fouche, is customer-focused, takes time to offer advice, and is super efficient in executing any project.
Lorna Gourlay
Platinum Marketing
“Trade and Lateral has been an absolute game-changer.”
Working with Michelle and the team at Trade and Lateral has been an absolute game-changer for Skylighter Fireworks. From the outset, they provided a fresh, modern redesign that truly reflects our brand, coupled with a strategic SEO approach that has significantly boosted our online visibility.
Their expertise and ongoing support across our multiple brands have been second to none. Michelle’s attention to detail, responsiveness, and commitment to delivering results have made the entire process seamless. We’ve seen noticeable improvements in our search rankings, user engagement, and overall web performance.
If you’re looking for a team that genuinely understands digital marketing, branding, and SEO, we highly recommend Trade and Lateral. A fantastic experience from start to finish!
Dale Norris
Skylighter Fireworks
“Fantastic, efficient, and concise care.”
She professionally walked us through some tricky website issues, and didn’t rest until our website was restored to it’s former glory.
Lauren Mitchell
Express Marketing
“Michelle is an absolute expert in her field.”
The team at Trade and Lateral are super efficient, helpful and strategically minded.
Jason Ross
The Centre for Purposeful Living
“Trade and Lateral provides first class service delivery and design.”
The attention to detail is unmistakable and it is clear that client satisfaction is always a top priority. The quality and calibre of work have constantly exceeded my expectations.
Yosheni Naidoo
LexisNexis South Africa
Get your personalized SEO Audit & Action Plan – it takes 60 seconds!
Frequently Asked Questions
Do you have more questions? Please contact us so we can answer your questions directly.
3 to 6 months is usually the sweet spot for seeing your site climb up the search rankings. Your traffic keeps building over time like compounding interest, giving you more value the longer your campaign runs. Tougher industries with big competitors just take a little extra time and strategic effort to beat.
£750 – £1,500+ per month is the standard investment for a professional agency setup. The exact price is customized based on how hard your keywords are and how many regions you want to target. Cheap shortcut packages rely on automated spam that can get your site penalized or blacklisted by Google.
No reliable agency can promise a guaranteed number one ranking. Google shifts its rules constantly, and they are the only ones who control the final layout. Our actual goal is to bring you qualified, high-intent traffic that turns into real revenue, not just vanity numbers.
We watch your organic traffic growth to see a steady rise in free, non-paid visitors finding your business. At the same time, we use keyword tracking to monitor your pages climbing up into the top 3 high-visibility spots. Finally, we track conversions and leads to prove your new visitors are actually filling out forms and booking calls.
We handle the tech work like weekly software updates, plugin management, and security patches for you. Premium, managed hosting is built-in to keep your site fast, secure, and backed up safely every single day. Plus, our fast support turnaround lets your team easily request design tweaks, text changes, or new page layouts whenever you need them.
Need some inspiration?
Welcome to our blog. Here, we break down the strategies we use to build lightning-fast WordPress websites, dominate Google search, and turn organic web traffic into real business revenue. Explore our latest insights, guides, and growth blueprints to level up your digital presence.
